SNS에 대한 부정적 인식이 주관적 웰빙에 미치는 영향 - 상향비교경험에 의한 SNS 회피의 조절된 매개 효과
자료요약
급속한 SNS의 기술 발전 및 사용자와 사용 시간의 증가로 인해 SNS 애착 경향이 점점 심화되어 가는 한편, SNS에 대해 부정적인 인식을 느끼고 이를 회피하려는 사람들도 늘어나는 추세이다. 본 연구는 SNS에 대한 부정적 인식이 개인들의 주관적 웰빙과 부적인 관계가 있을 것으로 가정하고 상향비교경험에 의한 SNS 회피의 조절된 매개 효과를 살펴보고자 한다. 대학에 재학 중인 남녀 237명의 학생을 대상으로 조사한 결과 SNS에 대한 부정적 인식이 증가할수록 SNS 회피는 증가했으며, 이로 인하여 주관적 웰빙은 감소하여 부분적인 매개 효과가 있음을 검증하였다. 또한 SNS 회피가 주관적 웰빙에 미치는 영향은 상향비교경험에 의해 조절되었다. 즉, SNS 회피가 낮을 때는 상향비교경험에 따른 주관적 웰빙에 미치는 차이가 없었으나, SNS 회피가 높을 때는 상향비교경험이 낮을 때보다 높을 때 주관적 웰빙에 유의미한 부적인 영향을 미쳤다. 마지막으로 SNS에 대한 부정적 인식이 SNS 회피를 매개로 주관적 웰빙에 미치는 영향은 상향비교경험에 의해 조절되었다. 즉, 상향비교경험이 낮을 때보다 높을 때 SNS에 대한 부정적 인식이 SNS 회피를 통해 주관적 웰빙을 감소시키는 유의미한 조건적 간접효과가 나타났다. 본 연구는 이러한 연구 결과를 바탕으로 이론적 및 실무적 시사점을 제시하였다.
With the rapid development of SNS and information communication technology, more and more people tend to attach themselves to SNS. At the same time, a growing number of people who have negative perception of SNS are likely to avoid using SNS these days. The goal of this research is to investigate the influence of negative perception of SNS on consumers’ subjective well-being. Specifically, this research examines the moderated mediating effect of SNS avoid by upward comparison experience. Survey data from 237 university students were analyzed. It was found that the negative perception of SNS positively affected SNS avoid and subsequently, negatively affected subjective well-being, which showed a partial mediation effect of SNS avoid. Also, the impact of SNS avoid on subjective well-being was moderated by upward comparison experience. When SNS avoid was low, there was no significant difference of upward comparison experience. However, when SNS avoid was high, consumers who have high upward comparison experience showed significantly lower subjective well-being than those with low upward comparison experience. Finally, it was revealed that the mediation effect of SNS avoid between the negative perception of SNS and subjective well-being was moderated by upward comparison experience. A significant conditional indirect effect was found for consumers with high upward comparison experience. Theoretical and practical implications, and suggestions for future study are discussed.
With the rapid development of SNS and information communication technology, more and more people tend to attach themselves to SNS. At the same time, a growing number of people who have negative perception of SNS are likely to avoid using SNS these days. The goal of this research is to investigate the influence of negative perception of SNS on consumers’ subjective well-being. Specifically, this research examines the moderated mediating effect of SNS avoid by upward comparison experience. Survey data from 237 university students were analyzed. It was found that the negative perception of SNS positively affected SNS avoid and subsequently, negatively affected subjective well-being, which showed a partial mediation effect of SNS avoid. Also, the impact of SNS avoid on subjective well-being was moderated by upward comparison experience. When SNS avoid was low, there was no significant difference of upward comparison experience. However, when SNS avoid was high, consumers who have high upward comparison experience showed significantly lower subjective well-being than those with low upward comparison experience. Finally, it was revealed that the mediation effect of SNS avoid between the negative perception of SNS and subjective well-being was moderated by upward comparison experience. A significant conditional indirect effect was found for consumers with high upward comparison experience. Theoretical and practical implications, and suggestions for future study are discussed.
목차
1. 서론
2. 이론적 논의
3. 연구방법
4. 연구결과
5. 논의 및 결과
6. 한계점 및 제안점
참고문헌
2. 이론적 논의
3. 연구방법
4. 연구결과
5. 논의 및 결과
6. 한계점 및 제안점
참고문헌
소셜 네트워크 서비스
SNS에 대한 부정적 인식
SNS 회피
상향비교경험
주관적 웰빙
심리적 안녕감
Social Network Service(SNS)
Negative Perception of SNS
SNS Avoid
Upward Comparison
Subjective Well-Being
Psychological Well-Being