This study is based upon the reflection that up until now studies on advertisements have excessivly focused on the effect of verbal messages because of the notion that language is the central channel of delivering advertising messages while visual images are Peripheral. With the concept that advertisements are the treasury of modern rhetoric this study examines, among other various rhetoric devices, the matter of metaphor, often called the allegory of allegory, by nay of rhetorical approach centering on the figurative aspects of print advertisements