전체 제목 저자 출처 학회/발행처
미세먼지 감축 행동 의도에 영향을 주는 요인 연구 : 계획된 행동이론(TPB)과 규범활성화 모형(NAM)의 통합 적용 | 2020.07.15
기타 | 한국언론학회 (한국언론학회)
본 연구는 도덕적 규범이 미세먼지 감축 행동에 대한 의도에 미치는 영향에 대한 것이다. 커뮤니케이션 분야에서 미세먼지 연구는 주로 미세먼지를 위험으로 인식, 개인의 위험인식과 예방행동에 초점을 맞춰왔다. 이에 본 연구는 환경커뮤니케이션의 관점을 적용하여 미세먼지를 감축하기 위한 개인의 인지과정을 살펴보았다. 이를 위해 계획된 행동이론과 규범활성화 모형의 통합 모형을 활용하였다. 전국 1500명을 대상으로 온라인 설문조사를 실시했다. 행동에 대한 태도, 자기 효능감, 주관적 규범, 도덕적 규범이 감축행동 의도로 이어지는 구조방정식 모형이 적합한 것으로 나타났다. 경로 분석 결과, 주관적 규범을 제외한 모든 변인이 감축 행동 의도에 정적인 영향을 미치고 있었다. 도덕적 규범과 주관적 규범의 선행 변인으로 포함한 행동 결과 지각은 각 규범에 정적인 관계를 보였으며 도덕적 규범을 매개하여 행동 의도로 이어지는 점을 확인하였다. 미세먼지 규제 정책을 수행함에 있어 개인의 인지적 과정을 고려하는 커뮤니케이션 전략이 병행되어야 한다는 점을 알 수 있었다.   South Korea has the highest concentration of particulate matter(PM) on average among OECD countries. South Korean governmental agencies and local governments are putting forward strong regulatory measures to solve problems regarding PM pollution. Besides regulatory policies, citizens" cooperation is essential in making the policies work. Especially, when it comes to environmental issues, which do not cause immediate damage to individuals, a more socio-cognitive approach should be considered to enhance individual’s participation. Along these lines, our focus is on individual’s cognitive processing for PM reduction from a perspective of environmental communication, which is differentiated from the prior PM-related literature(considering PM as a risk and dealing with individual’s risk perception and preventive intentions). Specifically, this study examined how moral norms affect the intention to decrease levels of PM, by integrating the theory of planned behavior(TPB) and the norm activation model(NAM). Individual moral norms have been emphasized in research on eco-friendly behaviors(behavioral intentions). For hypothesis testing, a total of 1,500 respondents from a national online survey company in South Korea participated in this study. The structural equation model was performed with the AMOS 18 program, and the maximum likelihood estimation was used. With the acceptable model fit from the structural equation modeling approach(CFI = .92, NFI = .92, RMSEA = .07), we found that attitude, self-efficacy and moral norms were positively related to behavioral intention. In other words, the hypotheses were supported within our integrated research model. On the other hand, there was no significant relationship between subjective norms and behavioral intention. Awareness of consequence, which was an antecedent variable to moral norms and subjective norms, showed a positive relationship with both types of norms. Last, the bootstrapping method confirmed an indirect effect of awareness of consequence on behavioral intention through moral norms. In sum, moral norms work with other constructs in the theory of planned behavior, and awareness of consequence can be a predictor for moral norms. The findings of this study indicate that, in order to implement the PM regulation policies effectively, it is necessary to help people maintain positive attitudes toward PM reduction actions, belief in their ability to participate in relevant regulations, and ethical awareness of environmental issues. The results regarding moral norms should be replicated in other environmental contexts or with different topics to conform the explanatory power of moral norms. The theoretical and practical implications and limitations are discussed in more detail.
디지털 인격권 침해와 인터넷서비스사업자의 책임에 대한 비교법 연구 | 2020.07.15
기타 | 한국언론학회 (한국언론학회)
구글, 페이스북과 같은 글로벌 플랫폼사업자의 영향력이 커지면서 최근 세계 각국에서 플랫폼의 책임을 강하게 묻는 법안들이 발의되고 있다. 특히 가짜뉴스가 세계적 이슈가 되면서 이에 대응하기 위해 플랫폼 사업자에게 벌금을 부과하는 법안들이 각국에서 마련되고 있다. 한국도 예외가 아니어서 플랫폼사업자의 책임을 묻는 가짜뉴스 관련 법안이 20여개 이상 발의되었다. 그렇다면 플랫폼사업자에게 이러한 책임을 묻는 것은 타당한 것인가? 만약 타당하다면 어느 정도의 책임을 묻는 것이 합리적인가? 이러한 의문점에서 출발하여 이 연구는 비교법적 측면에서 영국, 미국, 유럽연합의 관련법과 판례를 수집하여 검토하였으며, 한국의 인터넷서비스사업자 관련 법조항과 대표적인 판례를 분석하였다. 인터넷서비스사업자의 책임을 완전면책시킨 미국의 통신품위법과 판례를 비판적으로 검토하는 한편, ‘고지 및 제거’ 시스템을 따르고 있으나 2013년 새로운 명예훼손법 제정을 통해 사업자의 책임을 완화시킨 영국법도 분석하였다. 유럽인권재판소는 혐오표현이나 폭력을 유발하는 표현을 담고 있는 댓글에 대해 뉴스플랫폼 사업자의 책임을 강화하는 판결을 내렸다. 그러나 미디어플랫폼은 디지털 시대의 언론으로서 기능하고 있음을 지적하면서 유럽인권재판소는 플랫폼사업자의 표현의 자유와 피해자의 인격권의 조화를 추구하고 있다. 한국의 경우 정보통신망법 및 대법원 판결에 따라 인터넷서비스사업자의 명예훼손에 대한 불법행위책임을 물었으며, 그 법리는 저작권 등 기타 권리침해 판결에도 영향을 주고 있다. 그러나 이러한 법리가 해외 플랫폼사업자에게는 실효성 있게 적용될 수 없어서 역차별의 문제가 발생하고 있음을 이 연구는 지적하였다. 또한 이 연구는 빠르게 변화하는 디지털 환경에서 패러다임의 전환을 제안하였다. 플랫폼사업자들은 정보의 게이트 키퍼로서 더욱 책임감 있게 온라인 환경을 개선해야 하며, 디지털 권리가 기본적 인권으로 인정되는 세계적 추세에 따라 온라인에서의 법률적 이슈도 인권적 측면에서 검토될 것을 제시하였다. 또한 인터넷의 윤리적 기준으로서 투명성(transparency)이 부각될 필요가 있는데, 이러한 투명성은 플랫폼 운영과 온라인 피해구제절차뿐만 아니라 플랫폼이 작동하는 알고리즘에 있어서도 강력하게 요구될 필요가 있다.   The Internet has posed a number of challenges to online communication. This research particularly focuses on infringement of personal rights on the Internet, providing comparative perspectives on Internet Service Provider(ISP) liability. It has three research questions: 1) How have personal rights been balanced with freedom of speech in legal context? 2) Why and how have statutory and case laws in the United States, the United Kingdom, and the European Union made ISPs liable for defamation? 3) Why and how have statutory and case laws in South Korea made ISPs liable for invasion of personal rights? First, this paper reviews legal theories related to balancing personal rights with free speech. Then, this research concentrates on ISP liability in the United States, the United Kingdom, and the European Union. Since the United States adopted blanket immunity for ISPs under Section 230 of the Communications Decency Act, freedom of speech has been strongly protected in America. Judicial interpretations of Section 230 have rarely deviated from what Congress had intended. American courts have almost always protected ISPs from both publisher and distributor liabilities as long as the ISPs were not authors or contributors to the libelous materials. But Section 230 has failed to protect individual’s reputation and privacy. As a result, several bills were proposed to revise the law. Although the United Kingdom adopted a “notice and takedown” system for defamation, Section 5 of the Defamation Act 2013 allows broader immunity to ISPs. Section 5 defense of the Defamation Act 2013 is novel in English libel law in that it adopts neither blanket immunity nor strict liability for ISPs’ defamation. Meanwhile, the European Court of Human Rights clarified when media platforms are liable for harmful expressions in Delfi and MTE decisions. In South Korea, the Information Network Law requires ISPs to protect user’s reputation and privacy, urging ISPs to delete or block harmful contents on their websites. The Supreme Court made a substantial decision in 2009, ruling that the ISP should be liable for libelous contents if 1) it could monitor and control the contents and 2) it knew or had reason to know about the existence of harmful contents. Case law, however, still needs to clarify what is ISP’s function of monitoring and what is the meaning of “reason to know about the existence of harmful contents”. Highlighting the global struggle to balance free speech and reputation, this research suggests a paradigm shift in the digital age. Dominant media platforms, as information gatekeepers, need to take social responsibility to make the digital world safer. Also, infringement of personal rights on the Internet should be reviewed in the context of human rights, for digital freedom of information and expression is a basic human right. As to the ethics of ISPs, transparency must be reconsidered to make the dispute procedure and algorithm open to the public.
‘중용’을 통한 자유주의와 공동체주의 언론의 반성적 절충 | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
이 논문은 한국 언론이 스스로의 이념적 편향성을 극복하고 상호이해에 바탕한 시민사회의 통합을 유도하기 위해서는 다원성에 기초한 자유주의와 공공선을 근간으로 하는 공동체주의 언론관의 반성적인 절충을 꾀할 수 있는 유가 사상의 ‘중용’(中庸)을 직업적 가치 덕목으로 삼아야 한다고 주창한다. 이는 여러 관점들을 잘 아울러서 언제 어디서에서나 어느 편으로도 치우치지 않고 가장 알맞고 가장 올바르며 가장 조화로운 상태를 유지하고자 하는 유가의 ‘중용’ 사상이 궁극적으로는 절차적 정당성을 강조하는 자유주의와 공공선의 덕목을 중시하는 공동체주의 언론관의 화합적인 병립을 유도할 수 있기에 사회적 협력과 합의를 가능케 하는 윤리 기반으로서 절차적 민주주의와 가치적 민주주의의 상생을 추구할 수 있기 때문이다. 연구자들은 특히 존 롤즈의 ‘중첩적 합의’와 ‘반성적 평형’이라는 개념이 중용 사상의 구현을 유도하는 도구적 원리를 내포하고 있다고 보고 ‘중첩적 합의’와 ‘반성적 평형’을 절차적 규범으로 상정하는 중용 사상이 언론인의 자기 검속 원리로 작용하는 것은 물론, 제도로서의 언론을 포함해 사회 전반으로 확장됨으로써 언론이 상호 이해와 상호 호혜에 기반한 민주주의를 구현하는데 중추적인 역할을 수행할 수 있다고 인식한다. 이에 본고에서는 다원성에 기초한 자유주의 가치관을 이상적 언론 구현을 위한 ‘제1의 원리’(‘선행 원리’)로, 또 공공선에 근간한 공동체주의적 가치관을 ‘제2의 원리’(‘후행 원리’)로 규정해 두 원리를 동시에 만족시키고자 의도하는 중용 저널리즘이 언론인 개개인은 물론, 언론 조직을 아우르는 공적 보편 이념으로 확산될 경우, 사회적 갈등을 조장하는 ‘분열의 공론장’은 줄어들고, 신뢰를 기반으로 한 ‘화합의 공론장’이 형성될 수 있다고 간주한다.   This paper insists that the Korean journalism ought to position the Doctrine of the Mean by Confucianism as its professional virtue in news making which can conduct the reflective reconcilement between the liberalism and communitarianism in order to overcome its ideological skewness and in order to lead the social integration grounded on public reciprocity among citizens. This is because the doctrine of the mean, which aims to keep the most proper, the most rightful and the most harmonious status, could lead the reconciliatory compatibility of the liberalism and communication each of which focuses on the freedom of thought and the value of public good, and this reconciliation might induce the coexistence of the process-oriented democracy and the value-oriented democracy as the ethical foundation which enables the social corporation and societal consensus. This essay considers that the concepts of the ‘overlapping consensus’ and the ‘reflective equilibrium’ by John Rawls contain the thought of the Doctrine of the Mean, and believes that these concepts led by the Doctrine of the mean needs to be played as the principle of self-regulation for individual journalists and needs to be spread to the journalistic institutions and to the society in order to contribute to establish the democracy based on mutual understanding and reciprocity. The researcher believes that if the Doctrine of the Mean Journalism, which seeks the coexistence and the symbiosis of the liberalism and communitarianism, is proliferated to individual journalists and the institutions of journalism as the public ideology, it leads the shrink of the ‘segmental public sphere’ aggravating social conflicts and the formation of the ‘harmonious public sphere’ encouraging the credibiltiy among social members.
Reframing of Outgroup : How Activists Mobilize Civic Engagement | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
This study aims to explore how advocacy NGOs leverage outgroup representation and take appropriate action cues to mobilize civic engagement in a social movement. The 2×2 experimental study (N = 353) measured the impact of different outgroup representation types (abstract vs. specific) and message frames (why? frames vs. how? frames) upon group solidarity and readiness to join in collective action. The study"s findings suggest, firstly that the representation of outgroups moderate the relationship between ingroup solidarity and civic engagement, with this effect increased when respondents are exposed to a specific outgroup representation than when exposed to an abstract one; and secondly that under the suggestion of an abstract outgroup, respondents are more responsive to how? messages, while under the suggestion of a specific outgroup, they are more receptive to why? messages. The current study helps us to rethink the role of outgroup representations and message frames, which can help to bridge group boundaries and trigger a pool of individuals to take their action.
A Study on Internal Communication factors as Determinant of Organizational Health : Evidence from Small and Medium-sized Enterprises (SMEs) in Vietnam | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
After the economic reform in the 1980s, the Vietnamese government began to restructure state-owned enterprises (SOEs) to accelerate private sectors and opened the market to facilitate commerce and foreign investment. As a result of this policy, the number of small and medium-sized enterprises (SMEs) has been increasing at a rapid pace for the last decade. On the downside, however, as Vietnam is deeply integrating into the global economy and the trend of globalization is on the rise, a wide range of multinational corporations (MNCs) have entered Vietnam to seek new business growth opportunities and to compete with local SMEs. This intensifying competition poses a threat to the overall performance of domestic SMEs. Meanwhile, there is little interest in organizational health in the field of communication. This study is, therefore, to examine the important factors of internal communication which are related to organizational health of SMEs in Vietnam. The results indicate that workplace communication and goal alignment are two significant dimensions of organizational health of SMEs in the context of Vietnam while transformational leadership and employee well-being are unrelated to health of local SMEs. These findings would provide managerial implications to the top management of SMEs as well as contribute to the extant literature on organizational health within the domain of human resource management and communication research. Based on these findings, this study has given insightful recommendations to practitioners with a focus on enhancing the corporate communications and fostering the fit between employees and organizational goals besides improving the mental illness for employed staff.
Three Models for Persuasive Effects of Source Expertise : The Heuristic Cue Model, the Evidence Model, and the Moderator Model | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
Three models for the effect of source expertise on attitude change, the heuristic cue model, the evidence model, and the moderator model, were identified and tested. To test predictions based on those models, the effect of source expertise on attitude change and on perceived message-effectiveness were examined with different numbers of supporting arguments and different levels of task importance. The main findings of two studies (total N = 342) are that for low task-importance, as the number of supporting arguments increased, perceived message-effectiveness increased then stabilized, and for high task-importance, as the number of supporting arguments increased, the difference in perceived message-effectiveness between high and low source expertise increased. The evidence model and the moderator model received support.
Persuasion Knowledge and the Effectiveness of Media Advocacy in Debunking Korean Tobacco Company Corporate Social Responsibility Programs | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
Guided by the Persuasion Knowledge Model, which focuses on people’s awareness of attempts to persuade them, this study assesses the effectiveness of a media advocacy strategy for debunking the motives attributed to tobacco company corporate social responsibility programs (TCCSR). It does so by examining, first, the extent to which news frames influence perceptions of TCCSR and, second, the mechanisms through which they do so. In South Korea, where the smoking rate is high, experiment data were collected from college students, a demographic heavily targeted by TCCSR. Results show the following: First, a news story framing a TCCSR program as self-serving generated more negative attitudes toward the tobacco company and higher perceptions that its CSR program had an inappropriate persuasive intent than a story framing the program as prosocial. Second, perceptions of prosocial motive TCCSR were negatively related to persuasion knowledge, and perceptions of self-serving motive TCCSR were positively related to persuasion knowledge. Third, persuasion knowledge had a negative impact on attitude toward smoking as a general behavior (ATTs) by way of attitude toward the tobacco company (ATTtc). Last, perceptions of CSR motives had significant indirect effects on ATTtc and ATTs. Theoretical and practical implications for countering tobacco marketing messages are discussed.
Shared Vulnerability as Transformative Energy in the Age of Covid-19 : What can and should communication researchers do? | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
온라인 먹방(먹는 방송, Mukbang)의 댓글 연구 : 식행동 관련 인식에 대한 빅데이터 분석 | 2020.05.18
기타 | 한국언론학회 (한국언론학회)
본 연구는 인기 온라인 먹방(먹는 방송, Mukbang) 콘텐츠가 시청자들의 건강하지 않은 식행동에 어떻게 영향을 미치는지 댓글 반응 분석을 통해 살펴보았다. 2018년 7월부터 2019년 6월까지 업로드된 인기유튜브 먹방 영상물 36편에 달린 시청자 댓글 총 72,721건을 수집 분석하였다. 수집된 댓글 반응의 표현적 특징과 주요 단어에 따른 댓글 내용의 차이를 살펴보고, 고열량 저영양 음식 노출 여부에 따른 댓글 내용의 차이, 건강하지 않은 식행동 노출 여부에 따른 댓글 내용의 차이 등을 살펴보고 시사점을 도출하였다. 분석 결과, 온라인 먹방에 달린 시청자 댓글들은 식욕과 식행동에 대한 긍정적인 태도 표현을 나타내고 있었다. 하지만 고열량 저영양 등 건강하지 않은 식품이나 빨리 먹기 많이 먹기 등 건강하지 않은 식행동 장면에 대해서는 시청자들이 식품 섭취 욕구의 긍정적인 인식과 더불어 부정적 혐오의 표현도 함께 나타났다. 한편, 온라인 먹방 유튜버에 대한 호감도와 대리만족의 표현들 역시 빈번하게 관찰되었다. 본 연구는 온라인 먹방 콘텐츠가 시청자 인식에 미치는 영향력을 보여주는 동시에 온라인 먹방 유튜버들에게 사회적 책임 의식에 대한 시사점을 제시해준다.   The purpose of this study was to examine viewers" comments on how popular online eating show (Mukbang) videos influence viewers" perceptions and lead to unhealthy eating behaviors. So far, previous studies have focused on the currently widespread phenomenon of Mukbang and qualitative interpretation of viewers’ experiences. However, not many studies have investigated viewers" actual conscious responses to Mukbang content. To examine how online Mukbang content influences viewers" perceptions of unhealthy eating behavior, it was necessary to explore viewers" comments according to the characteristics of the content. This study is differentiated from previous Mukbang-related studies because it investigated viewers" comment responses on popular online Mukbang content with big data analysis. This study posed three research questions as follows: first, what are the most frequently used expressions in online Mukbang content comments? Second, are there any differences between the comments for healthy food eating content and those for unhealthy food eating content? What is the commenters" favorability toward Mukbang YouTubers? Third, are there any differences between the comments for healthy eating behavior content and those for unhealthy eating behavior content? What is the commenters" favorability toward Mukbang YouTubers? A total of 72,721 viewer comments on thirty-six popular YouTube Mukbang videos uploaded between July 2018 and June 2019 were collected and analyzed. The expressive characteristics of the collected comment responses, comments related to the exposure of unhealthy eating behavior, and comments related to the favorability of Mukbang YouTubers were examined. This study found that viewer comments showed an overall positive response regarding Mukbang videos" influence on eating behavior and appetite. However, viewer comments were negative as well as positive on both Mukbang videos including unhealthy eating behavior and food. Expressions of favorability toward popular Mukbang YouTubers were also observed. This result is similar to previous studies that showed that food and eating behavior media content could influence viewers" unhealthy eating behavior. However, this study showed viewers" negative expressions as well as positive expressions on unhealthy eating content, suggesting differentiated insights from other studies. It could be interpreted that Mukbang content including healthy eating behavior is more popular with viewers. Meanwhile, the favorability and frequent response expressions toward online Mukbang YouTubers show a similar result with previous studies - Asian Mukbang viewers tend to watch content based on the attractiveness of the YouTuber. It could be assumed that popular YouTubers" food decisions and eating behavior scenes could influence viewers" eating behavior. Finally, this study shows the influence of online Mukbang videos and provides essential insights into Mukbang content creators in the area of social responsibility.
푸코의 통치성으로 살핀 한식세계화 담론 : 문화정책, 한식문화관, 미디어 재현을 중심으로 | 2020.05.18
기타 | 한국언론학회 (한국언론학회)
한류의 선풍적 인기와 더불어 한식 또한 세계적 관심을 받고 있다. 이로부터 자극받아 가시화된 한식세계화정책은 이명박 · 박근혜 정부뿐만 아니라 지난 수십여 년 간 국가의 주요한 문화산업 정책의 일환으로 연속적으로 추진된 담론체계이다. 본 연구는 한식세계화정책의 이면에 신자유주의 통치성이 자리한다고 주장한다. 신자유주의 통치성은 비단 국가의 정책 집행뿐만 아니라 자기 통치를 내면화하는 개인의 자발적 참여를 요청한다. 이 논문은 경제적 이윤과 효율을 추구하는 한식세계화정책이 어떻게 신자유주의 통치성과 맞물리며 자율적 개인을 통한 국가의 원격 통치를 수행하는지를 다양한 사례를 통해 분석한다. 이를 위해 한식 담론의 역사적 변천, 한식을 정의하고 공인하는 한식문화관의 전시전략, 한식 관련 미디어 재현을 분석하여 한국 사회가 신자유주의 통치성 체제로 변화되고 굴절되며 유동하는 모습을 한식세계화를 매개로 가시화한다. 한식세계화정책 속에서 확인되는 신자유주의 통치성은 경제 외적 요인으로 여겨지던 가족, 공동체, 음식문화까지 경제의 영역으로 재편하였으며 그 결과 개인과 집단을 스스로 책임지고 행동하며 통치하는 기업가적 주체로 정비하였다.   Korean food is coming into vogue as the popularity of the Korean Wave continues to swell. The globalization of Korean food has been one of the goals that the Korean government has pursued through significant cultural policies for the past two decades. The governmental policies for the globalization of Korean food were based on the discourses of soft power that attempt to transform everyday food culture into a cultural industry. Both the Korean Food Culture Center and Korean food-related media content have contributed to the formation of a Korean food globalization discourse. Neoliberal governmentality has enabled the government-led Korean food globalization project to be maintained and reinforced despite numerous controversies and criticism. Foucault’s governmentality addresses not only the political structure or analysis of state management but also an overall way of guiding individual or group behaviors. For neoliberal governmentality to be effectively implemented, the voluntary participation of individuals who internalize self-government is essential. By using various case analyses, this paper examines how the Korean food globalization project, which pursues economic success and efficiency, is placed in the neoliberal governmentality and government at a distance by reinforcing autonomous individuals. First of all, this study explores the historical process in which the structure of Korean society has been transformed into a neoliberal system as it reconstructed around the economic government. With the deepening policy of globalization of Korean food, the past decades were able to witness the expanding and tightening of a neoliberal government. This study discusses how the knowledge of Korean cuisine is constructed and disseminated through an institution such as the Korean Food Culture Center. Social and spatial analysis of a museum provides insight into how knowledge construction plays a crucial role in shaping the mindset of the neoliberal citizen. Lastly, the study also discusses how neoliberal governmentality is reproduced by the media. In the age of globalizing Korean food, neoliberal subject practices ‘conduct of conduct’ or counter-conduct in terms of Foucault’s concept of governmentality. It is essential to analyze the power relationships among the nation, market, and individual in the implementation of the governmental policies for the globalization of Korean food. The detailed inquiry of the historical development of the Korean food globalization policy, the construction of the Korean Food Culture Center, and Korean food-related media discourse determines how Korean society has been transformed into neoliberal governmentality. Neoliberal governmentality has transformed the family, community, and food culture, which were considered external factors of the economy, into the realm of the economy. As a result, the policy reorganized individuals and groups into entrepreneurial subjects who are responsible, acting, and governing themselves. Based on these findings, we encourage further research to investigate the connection between cultural policy and governmentality.
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