University of Phoenix: To My Great-Granddaughter
할머니가 촉촉한 눈으로 손녀딸을 바라봅니다. 그리고 이어 할머니의 과거로 시점이 옮겨 갑니다. 할머니는 어릴 적 전쟁으로 부모를 잃고, 여러가지 고된 일을 하며 성장했네요. 손녀딸을 보고 자신의 어린 시절을 떠올린 것 같습니다. 때문에 손녀딸은 자신과 같은 고생을 하지 않길 바라는 마음일텐데요. 이는 'University of Phoenix'의 광고로, 교육의 중요성을 영화화해 표현했습니다.
Advertising Agency:180LA, Santa Monica, USA
Chief Creative Officer:William Gelner
Executive Creative Directors:Eduardo Marques, Rafael Rizuto
Creative Director:Wilson Mateos
Senior Copywriter:Josh Hacohen
Senior Art Director:Karine Grigorian
Head Of Integrated Production:Natasha Wellesley
Senior Producer:Dominque Anzano, Michael Miller
Group Brand Director:Sandy Song
Brand Director:Jillian Nalty
Associate Brand Director:Alexandra Pickett
Account Coordinator:Nicole Dezzutti
Strategy Director:Kaleen Ogden
Director Of Business Affairs:Loretta Zolliecoffer
Production Company:The Corner Shop
Director:Peter Thwaites
Head Of Production:Anna Hashmi, Jennifer Locke
Producer:Jay Shapiro, Liza Kerlin, Marcus Speaker
Editorial:Exile
Editor:Conor O’Neill
Assistant Editor:Rex Lowry
Executive Producer:Cl Weaver, Thatcher Peterson, Enca Kaul, Susie Boyajan, Sara Matarazzo
Telecine:The Mill
Colorist:Adam Scott
Vfx:The Mill
Finishing:The Mill
Flame Artist:Steve Cokonis
Recording Studio:Lime Studios
Mixer:Loren Silber
Music Production:We Are Walker
Music Composer:Jeremy Yang