'다운증후군이 있는 사람은 특별한 니즈를 가지고있다. 우리는 무의식중에 그렇게 생각했을지도 모르겠습니다. 이 광고는 다운증후군을 가진 사람들이 Special needs를 가지고 있다는 고정관념을 깨는 내용으로, 차별 말고 똑같은 사람으로서의 대우를 바라는 메시지를 담고 있습니다.

Advertising Agency: Publicis, New York, USA

Chief Creative Officer: Andy Bird

Executive Creative Directors: Luca Pannese, Luca Lorenzini

Copywriter: David Green

Art Director: Jen Wang

Director of Integrated Production Operations: Tim Ayers

Senior Integrated Producer: Jakub Popadiuk

Lead AD Tech Developer: Scott Jones

Interactive Developer: Dara Mao

Art Director: Jen Wang

Group Account Director: Kathryn Harvey

Account Director: Jakub Popadiuk, Shari Letterman

Chief Production Officer: Lisa Bifulco

Agency Producer: Chris Muldoon

Agency Editor: Marc Legana

Production Company: Hungryman Productions

Director: Wayne McClammy

Executive Producer/Managing Partner: Kevin Byrne

Puppet and Puppeteering: Legacy Effects

Editorial Company: Rock Paper Scissors

EP: Rana Martin, Eve Kornblum

Editor: Christjan Jordan

AE: Pieter Viljoen

Producer: Dani DuHadway

VFX/POST: Shed

Color: Billy Hobson

VFX: Paul O'Shea, Miles Essmiller, Phil Man

Puppet and Puppeteering: Legacy Effects

Music Producer: Rachel Rauch

Music, Mix and Sound Design: Beacon Street Studios

Composers: Andrew Feltenstein, John Nau

Executive Producer: Leslie DiLullo

Senior Producer: Kate Vadnais

Mixer/Sound Designer: Rommel Molina

Mix Assistant: Vivi Rojas