술 한 병이 보입니다. 바텐더는 술을 잔에 따라 손님에게 밀어주는데요. 이 술은 고급 레스토랑에서 용기내어 술을 주문할 때, 피크닉 중 상사의 전화연결을 거부할 때, 파티에서 마음대로 LP판을 조정할 때 등의 상황에서 나타납니다. 이 모든 것을 TV로 지켜본 손님은 바에서 술잔을 들고 사람들에게 건배를 외칩니다. 이는 '원하는 대로 하라'는 자사의 메시지를 담아 제작된 Jack Daniel's의 영상광고였습니다.
Advertising Agency: Energy BBDO, USA
Chief Creative Officers: Josh Gross, Pedro P?rez
Chief Innovation Officer: Alan Parker
Creative Directors: Lucas Owens, Monique Kaplan
Associate Creative Directors: Jordan Sparrow, Ricky Johanet
Design Director: Hung Vinh
Head of Integrated Production: John Pratt
Executive Producer: Jeff Davis
Producer: John Paul Ward
Executive Director of Music: Daniel Kuypers
Managing Director: Lianne Sinclair
Senior Global Account Director: Greg Morrison
Account Supervisor: Arika Jeter
Account Executive: Emma Flynn
Chief Strategy Officer: Larry Gies
Group Strategy Director: Allison ArlingGiorgi
Strategy Director: Chase Donahue
Social Strategist: Casey Campbell
Production Company: RESET Content
Director: Ian Pons Jewell
Producer: Jon Adams
TV Editorial Company: Whitehouse Post
Executive Producer: Caitlin Grady
Post Producer: Ryan Smith
Editor: Tobias Shum
Assistant Editor: Paul Chung
Visual Effects Company: Carbon
Flame Artist: Philip Akka
Audio Company: Wave Audio
Senior Audio Designer: Chris Afzal
Color Company: ETC London
Colorist: Luke Morrison
Content Editorial Company: Flare Chicago
Director of Studio Production: Mitch Monzon
Executive Producer of Post Production: Jenny McDonald
Associate Design Producer: Allison Hemingway
Senior Motion Designer: Viky Kryvanos
Content Color Company: Nice Shoes
Colorist: Ron Sudul
Producer: Serena Bove
Media Agency: Spark Foundry
PR Company: DVL Seigenthaler/Finn Partners
