울음을 그치지 않던 아기가 아빠의 핸드폰 벨소리를 듣자 울음을 뚝 그칩니다. 하지만 벨소리가 끝나자 다시 울기 시작합니다. 다급해진 아빠는 핸드폰으로 음악을 틀고, 엄마는 출근 준비를 합니다. 그리고는 아기가 울기 전에 아예 TV로 음악을 틀어놓는데요. 이 광고는 다양한 전자기기와 연동이 가능하다는 것을 보여줌과 동시에 아이가 있는 젊은 부부의 어려움을 잘 보여주는 Samsung의 영상광고였습니다.　

Advertising Agency: R/GA New York, USA

Group Executive Creative Director: Nick Pringle, Kim Laama

Executive Creative Director: Ciaran McCarthy, Roberto Fara

Creative Director: Josh Parschauer

Associate Creative Director: Katie Facada, Thibault Gerard, Joshua Williams

Design Director: Ben Downard

Design: Chris Cyran, Anton Pearson, Wes Vanderpool, Tiffany Tsoi

Jr Art Director: Jason Saimpy

Jr Copywriter: Ji Kim

SVP Group Managing Director: Christopher Brown

VP, Executive Production Director: Ami Moore

Group Account Director: Georgia Newton

Management Supervisor: Stephanie Kim

Senior Producer: Christine Barnowsky, Andy Kim

Product Manager: Anna Fine

Business Affairs: Lynda Blaney-Smith, Danielle Small

Executive Strategy Director: Meghann Mackenzie

Group Strategy Director: Markus Hutchins

Strategy Director: Jenna Silverman

Connections Planner: Meghan Lorito

Executive Content Producer: Carol Powley

Senior Content Producer: Chris Detoy, Purvi Sheth

Associate Content Producer, Post: Claire Dorwart

Executive Creative Director: James Dick

Motion Design Director: Gavin Shapiro

3D Art Director: Natasha Saenko

VP, Technology Director: Kai Tier

Senior Technology Director: Rawle Curtis

Senior Technology Director: Thomas Chan

Sr Content Producer, Print: Patrick Gosse

Sr Mechanical Artist: Olga Lamm

Retouchers: XYZ Graphics

Production Company: Arts & Sciences

Director: Sean Meehan

Managing Partner / Executive Producer: Marc Marrie

Managing Director / Partner: Mal Ward

Head of Production: Christa Skotland

Producer: Sam McGarry

Director of Photography: Sean Meehan

Production Designer: Michael Broaddus

Editorial: Cut + Run

Editor: Steve Gandolfi

Assistant Editor: Chris Wronka

Assistant Editor: Eli Beck-Gifford

Head of Production: Marcia Wigley

Finishing: Jogger NY

Lead Flame Artist: Joey Grosso

Flame Artist: Matt Dolven

Flame Assistant: Rachel Driver

Senior Producer: Mike Tockman

Color: Company 3

Senior Colorist: Sofie Friis Borup

Sound: Sonic Union

Sound Designer/Mix Engineer: Julienne Guffain

Music Supervision: Wool & Tusk