Unearthing strategic fantasy themes in human communication through Bormann, Cragan, and Shields’ symbolic convergence theory
목차
Introduction
The understanding and reinterpretation of Cragan and Shields (1995)’s SCT
The extension of SCT in Korea : Use of quantitative methodology and strategic communication research
The possibility of expanding adaptation of quantitative methodology of SCT, and the applicability of SCT in the field of strategic communication research
Reference
The understanding and reinterpretation of Cragan and Shields (1995)’s SCT
The extension of SCT in Korea : Use of quantitative methodology and strategic communication research
The possibility of expanding adaptation of quantitative methodology of SCT, and the applicability of SCT in the field of strategic communication research
Reference