울음을 그치지 않던 아기가 아빠의 핸드폰 벨소리를 듣자 울음을 뚝 그칩니다. 하지만 벨소리가 끝나자 다시 울기 시작합니다. 다급해진 아빠는 핸드폰으로 음악을 틀고, 엄마는 출근 준비를 합니다. 그리고는 아기가 울기 전에 아예 TV로 음악을 틀어놓는데요. 이 광고는 다양한 전자기기와 연동이 가능하다는 것을 보여줌과 동시에 아이가 있는 젊은 부부의 어려움을 잘 보여주는 Samsung의 영상광고였습니다.
Advertising Agency: R/GA New York, USA
Group Executive Creative Director: Nick Pringle, Kim Laama
Executive Creative Director: Ciaran McCarthy, Roberto Fara
Creative Director: Josh Parschauer
Associate Creative Director: Katie Facada, Thibault Gerard, Joshua Williams
Design Director: Ben Downard
Design: Chris Cyran, Anton Pearson, Wes Vanderpool, Tiffany Tsoi
Jr Art Director: Jason Saimpy
Jr Copywriter: Ji Kim
SVP Group Managing Director: Christopher Brown
VP, Executive Production Director: Ami Moore
Group Account Director: Georgia Newton
Management Supervisor: Stephanie Kim
Senior Producer: Christine Barnowsky, Andy Kim
Product Manager: Anna Fine
Business Affairs: Lynda Blaney-Smith, Danielle Small
Executive Strategy Director: Meghann Mackenzie
Group Strategy Director: Markus Hutchins
Strategy Director: Jenna Silverman
Connections Planner: Meghan Lorito
Executive Content Producer: Carol Powley
Senior Content Producer: Chris Detoy, Purvi Sheth
Associate Content Producer, Post: Claire Dorwart
Executive Creative Director: James Dick
Motion Design Director: Gavin Shapiro
3D Art Director: Natasha Saenko
VP, Technology Director: Kai Tier
Senior Technology Director: Rawle Curtis
Senior Technology Director: Thomas Chan
Sr Content Producer, Print: Patrick Gosse
Sr Mechanical Artist: Olga Lamm
Retouchers: XYZ Graphics
Production Company: Arts & Sciences
Director: Sean Meehan
Managing Partner / Executive Producer: Marc Marrie
Managing Director / Partner: Mal Ward
Head of Production: Christa Skotland
Producer: Sam McGarry
Director of Photography: Sean Meehan
Production Designer: Michael Broaddus
Editorial: Cut + Run
Editor: Steve Gandolfi
Assistant Editor: Chris Wronka
Assistant Editor: Eli Beck-Gifford
Head of Production: Marcia Wigley
Finishing: Jogger NY
Lead Flame Artist: Joey Grosso
Flame Artist: Matt Dolven
Flame Assistant: Rachel Driver
Senior Producer: Mike Tockman
Color: Company 3
Senior Colorist: Sofie Friis Borup
Sound: Sonic Union
Sound Designer/Mix Engineer: Julienne Guffain
Music Supervision: Wool & Tusk
