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주소복사 주소복사
Monoprix : Humanity's First Queue
hyunpark05 더보기
2019-05-27 00:00    조회 1620 / 덧글
Monoprix : Humanity's First Queue 

 

원시인들이 나란히 줄 서서 식량 배급을 기다리고 있습니다. 하지만 욕심많은 한 원시인은 이를 못 참고 머리를 쓰기 시작하는데요. 잔머리를 굴려서 조금씩 앞으로 전진하기 시작합니다. 한명씩 차근차근 경쟁자를 제거하며 결국 맨 앞에 도착하는데요. 하지만 결국 임산부 흉내를 내던 것이 걸려서 몰매를 맞을 위기에 처합니다. 위기의 순간 갑자기 화면이 현재의 마트로 바뀌는데요. 길게 줄 설 필요없이 어플을 통해 바로 결제하고 나갈 수 있다는 Monoprix의 영상광고였습니다. 

 

Advertising Agency: Rosapark, Paris, France

Co-founders: Gilles Fichteberg, Jean-Fran?ois Sacco, Jean-Patrick Chiquiar

Creative Directors: Gilles Fichteberg, Jean-Fran?ois Sacco

Art Director: Cerise Leclerc

Copywriter: Louise Mussot

Managing Director, Strategic Planning Director: Sacha Lacroix

Associate Director: Quentin Labat

Account Director: Lucile Wissocq

Account Manager: Justine Ducher

Producer: Thomas Laurent

Strategic Planner: Sarah Herbain

Director: Antoine Bardou Jacquet / Partizan

Production: Partizan

Producer: Khalid Tahhar / Partizan

Production Director: Isabelle Labeylie / Partizan

1st Assistant Director: Olivier Coulhon / Partizan

DOP: Marc Gomez Del Moral / Partizan

Chief Decorator: Alexandre Vivet / Partizan

Styliste: Elise Bouquet / Partizan

Make-up: Annabelle Petit / Partizan

Head of digital strategies: Jeanne Neuschwander

Social media managers: Calliste Garrabos, Charlotte Giraud

PR: M?lanie Colleou

Executive Production: Production Family

Image Post-Production: Mikros

Post-producer: S?bastien Gros, Jonathan Trebois / Mikros

Editor: Sophie Reine / Mikros

Sound Production: Schmooze

Sound Producers: Matthieu Sibony, Gr?goire Galian / Schmooze

Sound Engineer: Sylvain Rety / Schmooze

Monoprix Marketing and Innovation Director: Florence Chaffiotte

Monoprix Brand Image Director: Nicolas Gobert

Monoprix Social Media Manager: St?phanie Jallet

CEO BLUE 449: Pascal Crifo

Deputy General Manager: Marion Haan

Senior Business Manager: Florence Mary

Head of Brand Activation: Fouad Hachani

Monoprix ·  대기열 ·   ·  마트 ·  원시인 ·  결제 · 
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