쥐 한마리가 열심히 장애물을 피해 달리고 있습니다. 쥐덫, 고양이 등으로 막으려 해도 소용이 없는데요. 마치 좋아하는 음식을 먹기 위해 달려가는 것 같습니다. 알고보니, 쥐를 잡기 위한 쥐약이었습니다. 무조건 쥐를 잡을 수 있다는 재미있는 쥐약 광고입니다.
Advertising Agency: Havas, New York, USA
Chief Creative Officer: Harry Bernstein
Executive Creative Directors: Kim Baskinger, Pam Kim
Creative Directors: Tobias Carlson, Jonas Wittenmark
Senior Copywriter:Diana Castillo
Senior Art Director: Lia Khayami
Executive Producer / Production Lead: Jill Meschino
Junior Producer: Kathleen Canty
Director of Business Affairs: Cathy Pitegoff
Business Manager: Anne-Camille Charpi
Managing Director:Morgan Seamark
Group Account Director: Katy Milmoe
Account Director: Frances Durkes
Account Supervisor: Cherith MacRitchie
Production Consultants: Murphy Cobb & Associates
VP, Consulting Producer: Dan Dietchman
Senior Production Consultants: Terry Rust, Tim Speidel
Production Company: Blacklist
Directors: Illogic (at Wizz)
Managing Director: Adina Sales
Executive Producer: Andrew Linsk
Producer: Dorian Douglass
Wizz Producer: Matthieu Poirier
FIX, 3DIVFX
Telecine: The Mill
Artist: Fergus McCall
Music / Sound Design: Duotone Audio Group
Original Music: Brad Fischer
Executive Producer: Ross Hopman
Sound Design: Brian Deming
Audio Post Mix: Juan Aboites