한 남성이 계곡물에 시원하게 담긴 맥주를 꺼냅니다. 꺼낸 맥주를 즐기려고하는 남성이 맥주캔을 따는 순간 탄산소리가 Busch하고 나옵니다. 탄산소리는 시간이 지나도 멈추질 않고 남성은 어쩔 줄 몰라하는게 익살스럽습니다. 동물들 마저도 쳐다보고 급기야 남성은 탄산소리를 막기위해 캔을 손으로 막는 제스쳐도 취하게 됩니다. 신선함을 브랜드 이름과 매치시켜 코믹하게 연출한 Busch의 광고입니다.
Credits:
Advertising Agency: Deutsch, New York, USA
Chief Creative Officers: Pete Favat, Dan Kelleher
Executive Creative Director: Jeff Vinick
Associate Creative Directors: Matthew Moyer, Jeff Kopay
Director of Integrated Production: Joe Calabrese
Senior Producer: Shane Smith
Copywriter: Jim LeMaitre
Director of Integrated Business Affairs: Maria Taris
Group Director, Integrated Business Affairs: Stacy Schwartz
Integrated Business Affairs: Jaymie Lipman
Senior Strategist: Sidney Henne
Project Manager: Sean Gilleylen
Account Director: Andrew Arnot
Account Supervisor: Joey Ricci
Asst. Account Executive: Mick Potthast
Production Company: Dummy
Director: Harold Einstein
Executive Producer: Eric Liney
Editorial Company: Arcade Edit
Executive Producer: Sila Soyer
Producer: Fanny Cruz
Editor: Dave Anderson
Asst. Editor: Sam Barden
Flame Artist: Tristian Wake
Flame Assistant: Mark Popham
Telecine: Company 3
Senior Producer: Rochelle Brown
Senior Colorist: Tim Masick
Post / VFX Production Company: NTropic
Executive Creative Director: Nate Robinson
Creative Director / Lead Flame: Simon Mowbray
Managing EP / Director of Business Dev.: Michael Bennett
Executive Producer: Michelle Hammond
Producer: Kirsten Collabolletta
Flame Artist: Gurvand Tanneau
Flame Asst.: Jerome Knight
Music / Licensed Music Tracks: APM Music
Audio Post Company: Sonic Union
Producer: Pat Sullivan
Mix Engineer: Paul Weiss
Studio Director: Justine Cortale
